NEWS RELEASE – Sathyendra Kumar Appointed to Lead Write Research Company in Asia


Write Research Company and Work Group have appointed Sathyendra Kumar as Head of Business Development for South East Asia. Sathyendra will be based in Singapore with a remit spanning Asia Pacific.

Write Research Company, part of Capita Plc, is focused on growing its market share outside Europe and North America. An office in the USA has opened and the appointment of Sathyendra signifies a key milestone in the company’s APAC growth plans. Write Research Company works with FTSE 100, Forbes 2000 and SEHK100 companies from its bases in Europe, and now plans to extend its footprint through new regional offices.

Commenting on the appointment of Sathyendra Kumar, Managing Director of Write Research Alison Ettridge said:

“I am delighted that Sathyendra has joined Write Research Company and Work Group in a dual role to drive new business growth in APAC. Working with Forbes 2000 businesses, it is only natural that we follow their growth in region and there is no doubt that the opportunity to support our clients in APAC is very exciting for our combined offerings.”

Sathyendra will represent both Write Research Company and its sister company Work Group, employer branding specialists. He has a strong background in recruitment, RPO, and talent management and acquisition. He has been working for APAC based clients in the region for 5 years including roles with Smiths Group, Nestle, Wipro Technologies and Randstad.

Ettridge says that even in a globalised environment, Write Research understands the value of a local presence:

“We deliver work for global clients across all regions, often on behalf of stakeholders in Europe and the USA. Having a presence on the ground in APAC will enable us to better understand these markets for our existing clients and also, as these markets grow, to build relationships with senior local stakeholders.”

Kumar has working in talent acquisition and talent management for 15 years. Most recently, at Smiths Group, he was responsible for leading talent attraction, selection and retention across Singapore, Malaysia, Thailand, Indonesia and India. He brings his extensive experience in APAC and Middle Eastern markets to Write Research and Work Group at an exciting time for the business.

Commenting on his appointment, Sathyendra said:

I am excited to be a part of Write Research and Work Group’s journey in growing our footprint across South East Asia. With a consistent and ever-growing need in the region, I believe our proposition offers something different, refreshing and highly competitive in the market.”

He added: “Our team’s collective experience and knowledge from working with great organisations regionally and globally means we’re ideally positioned to tackle talent attraction, retention and engagement in a whole new way. As cost-conscious fast growing businesses look for an alternative to traditional head-hunting, we can offer a longer-term, effective solution. I am looking forward to exciting times ahead.”


About Write Research

We are passionate about research. We’re on a mission to transform the way organisations identify and engage the people they need now and in the future. And we’re doing it on a global scale.

We help progressive organisations move from expensive, reactive, recruitment to proactive, cost-effective resourcing strategies, saving businesses time and money. Our unique approach results in reduced cost and time to hire, and provides invaluable insight.

Write Research transforms your talent acquisition strategy, helping to break the costly cycle of reactive recruiting. We help clients make better informed people decisions, based on insight, to deliver sustainable success.


Joanne Rogers

Joanne Rogers Marketing and Communications Ltd.

Write Research Company

Tel: +44 (0)7889 624 528



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