TESTIMONIALS
Natural Empathy is a new brand of organic and natural skin and hair care products produced in the UK using a combination of locally sourced and Fairtrade or certified organic ingredients.
The market for such products is growing considerably as people become more health aware and more conscious of ethical issues. However, the market is also complex and crowded as many new brands jostle for USPs and innovation drives established brands into new investment directions that negate some of this perceived uniqueness.
Write Research Group was asked to provide insight into niche market positioning and therefore growth strategies that linked core strengths to realisable opportunities.
The result was a focussed strategy that not only increased the visibility of the brand but provided early recognition and established new ground through an emphasis on provenance and associated routes to market that supported the greatest return.
The executive board of Empathy Skincare ltd that owns the Natural Empathy brand were so impressed by the contribution made by WRG that Glen Hall the Chairman of the group was asked to join the board as non-exec Director to provide ongoing advice and mentoring.
The Empathy Skincare Directors therefore have no difficulty in recommending the highly professional and effective WRG team to any prospective client.
Philip Stuckey
Strategy Director
www.naturalempathy.com
We are happy to give a reference for Write Research Group who have undertaken a number of projects for us in the last 24 months.
We have found WR provide a first class service in the area of confidentially mapping structures and both targeting and identifying individuals.
This information has been valuable in allowing us to both benchmark and fully understand the potential talent in the market place. From my perspective WR have core competencies of customer service and confidentiality, which are key priorities when undertaking this form of sensitive activity.
I am happy to discuss aspects of their work if required and have no hesitation in recommending them.
HR Director, FTSE 350 Company
We have used Write Research Group to provide insight into the global market place in the context of defining the best available global talent.
At the outset, they were able to ascertain real-time and meaningful insights into international competitor landscapes. Through consultation a talent mapping “road-map” was then formulated, containing a number of key qualitative questions that needed insights under-pinned by methodical research.
A successful conclusion was reached, enhancing our global talent bank and general understanding of the marketplace. A host of innovative insights have been provided, highlighting a number of future international talent challenges and associated solutions.
Overall, Write Research has enhanced our international global talent strategy in a most innovative, flexible and cost effective manner. They have also complemented our performance improvement frameworks and this will enhance our talent sustainability.
I have no hesitation in recommending them.
Group International HR Director, FTSE 100
I have been working with Write Research for the past two years in a broad spectrum of sectors and roles. I have always found Write Research to be a very thorough and professional organisation.
The two things that I appreciate most are that firstly they never take a job on that they don't feel they can deliver on, which from my experience many external suppliers do. Secondly they are focused on what is right for each specific project and don't spend time trying to upgrade projects to cost more than they should, again a common practice by many.
On any project I have given Write Research not only have I received a high degree of success but also a strong level of market intelligence and quite often on top of the candidate I have recruited I usually receive a number of pipeline candidates that I can use for future vacancies at no extra cost.
Talent Search Partner, FTSE 100 Company
‘I have worked with Write Research at both of my previous companies and have always found them to be very professional, diligent and conscientious researchers. In all assignments the quality of the research was of the highest order, providing valuable market intelligence as well as a talent pipeline.
I would certainly recommend Write Research to any prospective organisation looking for alternative and cost effective recruitment solutions.’
Head of Global Resourcing, Fortune 500 Company governed our practical and systematic research programmes.
A warm welcome from the Executive Chairman.
Following a briefing by the PLC Chief Operating Officer, a Target List consisting of thirty major Engineering Groups was agreed.
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